SULA
Sula is a slow fashion, fair trade, company operating from its own studio on the south coast of England. Placing emphasis on creating an aged aesthetic, Alison combines comfort and wearability and hopes that wearers will enjoy and cherish their Sula garments for many years.
Tallulah & Hope
Art-inspired prints and bespoke embroidery designs that celebrate women at their most joyful and free-spirited. Tallulah & Hope create styles that are inspired by art, storytelling and the soul. Items that you’ll cherish through the seasons.
ISABELLE PENNINGTON-EDMEAD
Sustainable brand inspired by moments from the past. Isabelle Pennington-Edmead weaves a story of heritage and identity, celebrating Isabelle's Caribbean Kittitian and English roots with unapologetic femininity.
About YBD FINDS
Since 2010, we’ve been dedicated to bringing you the best and brightest of British talent. Scouring the country to discover the undiscovered, unearth the uncommon, and experience the unique, so that you can find your new favourite brand. Because they all have something special. It's not the sophisticated “je ne sais quoi” of our European cousins, or the high octane desirability of our US counterparts. It's just so cool, so authentic, so 'chuck away the rule book'. All with a cheeky British twinkle in the eye.
We have to say, our track record is pretty good. We sniff out talent long before they hit the headlines. From the likes of JW Anderson to Rejina Pyo, to Eudon Choi they've all started here. With us. With you.
Featured Finds
Community
Our creators are the heart and soul of the YBD Finds community. We believe that their talent speaks for itself and in doing so gives us the chance to present our customers with something new, unique, and sustainable, too.
Conscious. Curated. Considered. A perfect collection of the best emerging fashion and beauty that Britain has to offer. Those are our YBD Finds.
The Finders
Effortlessly cool and consciously clothed. That's our YBD Finders. The most stylish bunch of women you ever did meet, helping lucky old us find our bevvy of brands. With their own edits carefully curated for you to browse, we're leaving it up to you to steal their style. And with their creative content and thoughtful feeds, you'll probably want to follow them on Instagram, too...