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One obvious question, of course, is what is peer-to-peer lending? Generally speaking, it refers to an online marketplace where those seeking attractive returns can invest in loans to individuals and, increasingly, start-ups and existing companies. Powered by major advances in technology and the global reach of the Internet, todays most popular peer-to-peer lending sites represent a financial alternative that can benefit everyone involved. For investors, peer-2-peer lending, or P2P, offers an attractive way to diversify portfolios and enhance long-term performance. When they invest through a peer-to-peer platform, they can profit from an asset class that has proven itself in both good times and bad. Equally important, they can avoid the risks associated with putting all their eggs in one basket, especially at a time when many experts believe that traditional favorites such as stocks and bonds are riskier than ever. Major technological advances and the global reach of the in... (more)
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